The panel identified a myriad of challenges impeding the transition of innovative FLW technologies to commercialisation. Stephan emphasised the need for robust funding and extensive iterations to refine solutions before market entry.

Miguel highlighted the importance of achieving critical mass and aligning value chains to drive adoption.

Colin highlighted the challenge of identifying genuine market needs and translating technical data into impactful market solutions.

Strategic collaborations emerged as linchpins in expediting the commercialisation process. Panelists stressed the need for cohesive partnerships between academia, industry, government, and stakeholders to harness diverse perspectives and resources.

They emphasised the importance of soliciting end-user feedback, adapting to market demands, and embracing calculated risks to spur innovation.

Discussion on funding mechanisms illuminated the crucial role of early-stage investment in bridging the gap between innovation and market readiness.

Panellists emphasised the necessity of judicious risk assessment and leveraging diverse funding sources to navigate the challenging transition from ideation to commercial viability.

They advocated for increased engagement with end-users to mitigate the notorious "valley of death" phenomenon and ensure sustainable scaling.

Ensuring market readiness necessitates a nuanced understanding of end-user requirements and iterative product refinement. Panellists asserted the iterative nature of innovation, urging entrepreneurs to embrace trial and error, solicit end-user validation, and conduct industry trials to refine solutions iteratively.

They stressed the importance of agility, adaptability, and continuous improvement to meet evolving market demands effectively.

The discussion delved into the key factors underpinning the long-term sustainability and impact of innovative FLW solutions. Panelists underlined the imperative of establishing robust business models, achieving self-sufficiency, and cultivating a culture of persistence and resilience. They also highlighted the need for holistic approaches that prioritise environmental, social, and economic sustainability to drive lasting change.